"Why have you got a new logo….?"

It's a question we've been asked a lot recently.

We built our first facility over 5 years ago. Since then, plenty has changed. From one hub in a car park in London, to 44 locations across the UK (and shortly, beyond). From our first bookings by email, to 250,000 journeys by bike in 2024 alone.

Our vision for what cities need - and what Spokesafe should be - has evolved. This isn't just a new logo. This is the next stage of cycle parking infrastructure.

[insert old logo pointing to new logo]

Infrastructure 2.0: Connected Cycle Parking Networks

Cycle parking is innovating; from the humble sheffield stand to the growth of residential bike hangars, the options for genuinely secure cycle parking have been gradually increasing. Not only for cyclists, but local authorities too.

The first version of Spokesafe was simple - add technology to individual locations to make them accessible for more cyclists. Flexible bookings, 24/7 support, usage data, user verification and instant accesses.

But the next stage is bigger. We’re building connected cycle parking networks - hubs, lockers, hangars and charging points that all work through one operating system.

We’re calling it the cycle infrastructure OS.

It’s the simplest way for councils and landowners to turn scattered facilities into a single piece of public infrastructure that people actually use.

Introducing the Cycle Infrastructure OS

If we want secure cycle parking to behave like true public infrastructure, it needs a system behind it.

So we built one.

The cycle infrastructure OS is a single operating system, that connects every type of cycle parking across a town or city. One account, one app, with real time visibility and instant access.

Data for planning & iterating. Reporting for investment. And human support when people actually need it.

This logic isn't new. We already know that single cycle lanes don't move the modal shift needle - but a network of well planned, well designed cycle lanes does. Cycle parking is the same. Connect the facilities, and watch usage accelerate upwards like an eBike up a hill.

Once a city has worked on giving people the choice to ride from A to B, a secure network unlocks the final piece of the puzzle: what happens at the end of the journey.

Smart, cost-effective public infrastructure

So what does this look like in practice?

Hubs

Large capacity spaces; best by rails stations, shopping centres, workplaces and high traffic areas.

Lockers

But hubs can't go everywhere. So over the last five years, we built the UK's first app-enabled bike locker; battery powered, no WiFi required, and installable anywhere in the public realm.

Lockers fill the gaps between hubs and residential hangars - ideal for high streets, leisure centres and car parks where space is tight.

Residential hangars and charging

Add residential hangars and eBike charging, and cities finally get the full network: secure, accessible end-points integrated with their route planning.

Together, these products form connected cycle parking networks that are fast to install, easy to operate and genuinely scalable.

Simple operations, with human support

Infrastructure is only useful when people can rely on it. We use our own in-house technology to automate as much as possible - from access control, to reporting, to customer support.

That's why we're typically the cheapest way to get into town, while still providing 24/7 human support when you need it most.

It's efficient public infrastructure, delivered with a human touch.

How cities build this

Knowing which products to procure & install is only half the challenge. Where should they go? How many are needed? How do you prove value, and secure ongoing funding for the operations of a facility?

Alongside our operating system, we're launching our sister agency:

Soft Mobility Studio

A data-led consultancy built on our cycle infrastructure OS insights, our goal is simple. Help our public sector partners build the right infrastructure, in the right place, managed in the right way.

If we want to achieve genuine change, the cycle parking industry must move away from trying to install as much as possible. Our pitch is simple - let's install the right smart infrastructure, in the right places, to help as many people as possible pick up their bike more often.

So, what's in a logo?

Quite a bit.

The new Spokesafe exists to deliver connected cycle parking networks, powered by the cycle infrastructure OS.

Not more bike sheds, not a patchwork of scattered facilities. A single city-wide network that makes every journey end securely.

And that's what we're building.